Saba Shariff

Head, New Product Development & Innovation, Symcor

Saba Shariff is an acknowledged leader at Symcor Inc., and as Head, New Product Development & Innovation, Saba is dedicated to removing unnecessary friction with data in order to improve the financial lives of Canadians and supporting Symcor’s clients drive for success through the launch of COR.IQ.

Saba is responsible for the vision and strategy behind COR.IQ, and with the support of the top financial institutions, is sparking a paradigm shift in how fraud is tackled in Canada, leveraging the most advanced solutions in Artificial Intelligence and Machine Learning.

In her role at Symcor, Saba works with industry leaders in both the public and private sector as well as a passionate team of professionals to design new and exciting ways to leverage data to both improve today’s services and discover new ones.

Prior to her current mandate, Saba has held various roles in multiple industries leading departmental transformation while focused on client delivery success and increasing customer satisfaction, profitability and market share.

She is a frequent public speaker in the private and public sector on topics as Collaborations and Partnerships in Canada, Breaking Stereotypes and advancements in Fintech.

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